Though it garnered mostly good reviews, “Hairspray Live!” saw a big drop from NBC’s production of “The Wiz Live!” last year, which had 11.5 million viewers. NBC also had a special Snapchat lens and story, Twitter hashtags, GIFs (via Giphy and Kik) and Instagram stories tied to the live show.NBC’s live production of “Hairspray” had nine million viewers on Wednesday night, making it the lowest-rated of the network’s four live musical events over the past three years. The digital companion show featured 35 unique camera angles of what was happening behind the scenes as it happened, special access to the cast (some even stopped to say hi to Criss), fun facts about all things Hairspray (these were displayed on the bottom of the feed) and other digital extras to enhance the viewer’s experience. The network tapped Glee alum Darren Criss to host behind-the-scenes, with help from social media influencers Patrick Starrr, Manny MUA, Kinglsey, Joslyn Davis, Gabi Fresh, Lily Martson and Erin Robinson. Though Hairspray Live! hit ratings and viewership lows (Opens in a new tab)when compared to NBC’s other live musicals, the show ended up shining brightly on social media.įinal Neilson social ratings are not in, but early ratings suggest the broadcast indexed very high among young females, giving NBC their highest ratings for females between the ages of 18-24 (3.6) in 12 years, and female teens from ages 12-17 (3.3) in 13 years. The Facebook Live broadcast was part of NBC's larger goal to give its live musical telecast more life on digital platforms. I love seeing it from a different aspect on the live stream that differs from the TV version.' 'It connects all of us, which is why social media is such a powerful tool that brings so many people together. 'The social media elements add another dimension to show since we're all watching it together,' Pallack told Mashable. But she was among the thousands who utilized Facebook Live to get backstage access of the show while also watching it broadcast on TV. The Chicago resident wasn't watching the telecast on the Universal Lot in Burbank, California. This time, however, she was most excited to get a glimpse behind-the-scenes. So when NBC announced it was doing Hairspray Live! she knew she wanted to tune in. Becca Pallack, 25, has seen Hairspray - both movies and the musical - countless times.

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